MURCIA© ARTE & DISEÑO 23 / Key visual

MURCIA FESTIVAL — Art & Design Festival Branding Murcia Festival is a cultural event dedicated to celebrating art, design and creative expression within the city of Murcia. The visual identity is built around a vibrant graphic language inspired by the city’s cultural dynamism and contemporary creative scene. Through bold color compositions, geometric forms and expressive typography, the system captures the energy and diversity of the festival. The key visual was designed as a flexible graphic system capable of expanding across multiple formats, from posters and digital media to environmental applications and festival communication. The result is a dynamic identity that reflects creativity, experimentation and the spirit of artistic exchange.

2024

Art Direction, Fine Arts, Poster Design